Google’s Next Algorithm Update ‘Page Experience’ Coming Next Year!

Pages with 6 seconds of load time increase the website bounce rate probability by 106%, while 1-10 seconds load time increases website bounce rate probability by 123%. Even if you miss on a few seconds, you’re bound to miss a huge chunk of visitors.

This statistic rightly say how vital user experience is! Think about it!

This is an opportunity for business people to increase page engagement and sales as Google provides necessary tools and reports to optimise for Core Web Vitals to enhance the experience for visitors and the conversion rate. Trust a professional Digital marketing agency for the same!

Unlike the past algorithm updates, Google has made the announcement such that you have an ample amount of time to adjust your website accordingly.

What is page experience?

Page Experience Update deals with various elements like page speed, mobile-friendly, safe browsing, HTTPS, intrusive interstitials and cumulative layout shifts.

It measures aspects of how users perceive the experience of interacting with a web page, how quickly it loads, how well the page is displayed on mobile phones, how ads are shown on the page, etc.

Google believes that this will contribute to business success on the web as users grow more engaged and can transact with less friction. The main motive behind this is to understand the ‘usability of your website’.

In a nutshell, this update enables user-friendly sites to rank higher than sites that aren’t user friendly.

What are Core Web Vitals?

The Chrome team has introduced a new program known as ‘Core Web Vitals’. It’s a set of real-world, user-centred metrics associated with speed, visual stability and responsiveness to help site owners measure user experience on the web.

It works by measuring:

i) Load time
ii) Interactivity
iii) Stability of your content

Google will be tracking these metrics to use in its ranking:

Largest Contentful Paint (LCP) – It measures the loading performance. The LCP of your website should occur within 2.5 seconds of when the page first starts loading.

First Input Delay (FID) – It measures interactivity. Your website pages should have an FID of less than 100 milliseconds.

Cumulative Layout Shift (CLS) – It measures visual stability. Your pages should maintain a CLS of less than 0.1.

CLS is a new metric that ensures that the page is stable when it loads. For example, it looks for images, content, the placement of buttons as the page loads.

You need to work on these elements to boost your user experience.

Let’s move ahead and understand why this update is essential?

In simple words: This update will help in ranking of the sites really well.

Google knows that most of the sites don’t have large brands. With this update, you can still rank. The mission is to show the sites that users prefer.

Google has also clarified that “great content will still rank highly well in Google’s result pages, despite a poor page experience”. A good page experience with relevant content increases the chances of visibility in SERP.

It’s time to pull up your socks and get help from a preferred Digital marketing agency situated the UK.

Key Takeaways:

  • Google will go live with its new algorithm update named ‘Page Experience Update’ in 2021.
  • Nothing is new except for the core web vitals.
  • Core web vital metrics aren’t super new outside of ‘Cumulative Layout Shift.’
  • Google will provide at least six months’ notice period before rolling out.
  • It removes the need for AMP.
  • For mobiles, top stories will be available for non-AMP pages when this goes live in 2021.
  • Page experience scores will play a pivotal role in the top stories’ selection.
  • Google said great content is still more important and pages that have great content can still rank well with poor page experience.

Optimise your web pages now to get better rankings on Google and other search engines. Get… Set… Go!

People First Marketing is a preferred Digital marketing agency in the UK. We are equipped with proven strategic SEO and Social Media Strategies. We have an experienced team who have been providing digital marketing services for over 12 years with optimum customer satisfaction. Contact us today!

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